Flourish at Texas A&M (version 2)

THE PROJECT

For Texas A&M University staff and faculty seeking a rejuvenating break, Flourish stands as the official employee wellbeing and engagement program. In collaboration with key stakeholders at Texas A&M University, I worked collaboratively with Belmont Icehouse to undertake the development of a comprehensive brand story and strategy. This initiative culminated in the creation of an integrated brand campaign, featuring a new logo, website, social media elements, a brand style guide, and an extensive array of original photography showcasing Texas A&M employees.

THE WORK

The endeavor proved to be a resounding success upon its 2020 launch. Even during times of reduced physical gatherings, the digital elements crafted for Flourish played a pivotal role in connecting individuals with shared interests, spanning activities from gardening and cooking to painting and crafting.

THE TOOLS

WordPress | Canva | Adobe Photoshop | Adobe Lightroom | Google Suite (Drive, Sheets, Docs) | Microsoft Office | Zoom | Hootsuite | Sprout Social | Facebook, Instagram, Twitter, YouTube | Presentations | MINDBODY | LiveWhale | Basecamp | Photography